We are in the middle of a paradigm shift. For decades, our world followed the rules of what we call the ‘Power Paradigm’. Recent years, however, reflect a growing realization that we can accomplish more together than alone, and that sharing leads to better solutions, better experiences, and ultimately to a better world. This is driving more and more individuals, groups, and organizations to change their ways. The ambition to work towards a better world not only gives rise to criticism of the singular focus on profit growth that characterizes many large corporations, but also to a new paradigm: the ‘co-creation paradigm’, which has harmony, openness, and honesty as its central values.