COMPLETE COCREATION

THE BOOK ON CO-CREATION YOU CAN’T IGNORE!

This practical guide provides answers to the most important questions on co-creation and helps you to implement complete co-creation to realize sustainable value.

SUMMARY

The 7 Principles of Complete Co-Creation presents a comprehensive view on co-creation. Illustrated by various international case studies, it explains co-creation not as a method, tool or project, but as a new paradigm in which end-users play an ongoing, active role with and for organizations that are relevant to them. It reads like a practical handbook on how to utilize complete co-creation in order to create sustainable value with end-users and other relevant parties

Since co-creation is a relatively new discipline, not much has been written on the topic. The authors have bundled their years of practical experience to fill this gap. Unlike any existing publication, this book provides the reader with a clear co-creation framework, giving practical answers to questions such as: ‘what is co-creation and how does it work?’, ‘whom to involve in a co-creation process?’, ‘how to convince others of the benefits of co-creation and overcome barriers?’

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REVIEWS

Stijn Verkuilen
Innovatie Manager at Heijmans

‘One of those books you can’t ignore. Insightful, to the point, and actionable. A book for leaders, innovators, thought provokers, and everyone who wants to take co-creation to the next level.’

Pierre-Yves Panis
Chief Design Officer at Signify

‘I strongly believe I will be, in many ways, a better and more insightful designer through my exposure to and practice of complete co-creation!’

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Magazine

‘The book is well written, and chock full of co-creation case studies and examples. In short, this book offers a useful perspective on how to partner with consumers/end users for optimal marketplace success.’

CONTENTS

Introduction

Here we introduce the definition and backgrounds of ‘complete co-creation’, answering key questions.

Chapter 1. Together

This chapter describes how complete co-creation is based on equal collaboration between all relevant internal and external parties.

Chapter 2. With end-users

Here we discuss why end-users always play a central role in complete co-creation.

Chapter 3. Ongoing

End-users and other relevant parties participate consistently in every phase of the complete co-creation process. This chapter shows you how.

Chapter 4. Productive

Here we deep-dive into the difference between ‘co-creation’ and ‘productive co-creation’, and how complete co-creation always leads to implementation of solutions.

Chapter 5. Transparent

In complete co-creation, relevant information is accessible to all participants. This chapter deals with why and how to stay away from the ‘black box’.

Chapter 6. Supported

This chapter focusses on the importance of establishing and maintaining support among stakeholders, key players, and the co-creation team.

Chapter 7. Value-driven

Complete co-creation results in value for end-users, the involved organizations, and the planet. This chapter zooms in on the three levels of value creation.

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