"I strongly believe I will be, in many ways, a better and more insightful designer through my exposure to and practice of
"One of those books you cannot ignore. Insightful, to the point and actionable. A book for leaders, innovators, thought provokers and everyone who wants to take co-creation to the next level."
"Every single product, organization, service, experience, and process is finally becoming subject to co-development with all its beneficiaries. This book offers you a clear route to move from developing for your customers to developing with your customers."
"A must-read for organisations of all sectors and sizes. It provides valuable and actionable insights for innovators and entrepreneurs, and opens the door to collaboration between co creators across the world."