Hello, nice to meet you!

‘There is no escape – the current times are calling for interaction, collaboration, and transparency. End-users are ever more powerful and demand that organizations operate customer-driven. Communicating about or in the name of customers does not work any longer; communicating with them is necessary. Taking this one step further leads to the notion of co-creation: the productive collaboration between organizations and their end-users.’ – TheCoCreators on FrankWatching
TheCoCreators are a multidisciplinary group of independent experts in co-creation. We believe sustainable value is created by making all relevant parties part of the solution to a business challenge.
We specialize in the co-creative approach of qualitative and quantitative market research, concept development and innovation, and creative and strategic consultancy.
Furthermore, we provide training and coaching in the field of co-creation. We can be of service in every phase of development of organizations, brands, products, services, experiences, and marketing tools, always aiming to deliver concrete output that can be directly implemented.


more about us button

Training & development

Does your organization maximize its potential? TheCoCreators offer proven training and development pathways to help you, your team, and your organization with your business challenges. We invite you to have a look at some of our signature learning experiences or to get in touch for a personalized approach.

TheCoCreators KickStart is a perfect introduction to the basics of co-creation. It offers plenty of real-life examples of how integrating co-creation in organizational processes leads to durable success. TheCoCreators are experts in this field and take you step-by-step through the process to maximize co-creation benefits for your own organization.


thecocreators kickstart button

customer connection button

customer insight button

tween cocreation button


Who we worked with


casestudy client button

groove me case button

Jip noord case button

shelter case button


In the Media

Enjoy TheCoCreators’ blogposts, articles and related media.
You can find a recent collection here.








We Want to Create a Better World

We feel strongly about our work as a means to real value-creation for the end-users of our clients. This means that we do not accept every request and are clear about where the line is. Even though there is an increasing influence of the end-user on organizations and the products, services, brands, communication etc. they develop, organizations basically still have two options: either they are honest about what they do and strive to create real and lasting value for their end-users and ultimately the world, or they just pretend to mean well and simultaneously engage in activities that have a negative long-term impact on our planet. Our ‘dream clients’ are organizations that consistently follow the first path. We may also collaborate with organizations that are in the process of transforming to get there.

See our eight Ethical Guidelines for the benefit of yourself and your children

Read how complete co-creation makes a difference: JIP Amsterdam Noord


‘True value is only created by involving

those you are creating for’


Let’s co-create!




or use our contact form

Direct contact? 
 +31 6 52 68 60 84
+31 6 15 27 88 94